San Jose, CA (December 20, 2022) - Joshua Pine, CRO at XL8, shares his views in Broadcast on how to localize content cost-effectively and increase profitability in the rapidly growing FAST market in 2023. You can read the full article here:
“We anticipate that the FAST market will soar in 2023 as content owners tighten their belts and focus on monetising their existing catalogs to improve their ROI. The main challenge will center on cost-effective content localisation to increase profitability while attracting new subscribers regionally. To succeed, the industry needs to rely on AI-powered machine translation to scale for this unlimited market demand while also addressing hyper-localisation, which considers multiple dialects, formalities, and colloquial phrases that resonate with a diverse audience within a region."
“Context-aware engines address this added complexity by analysing information throughout the entire text to truly ‘localise’ content instead of translating it word for word. These capabilities support the translator’s workflow, so they can focus on the creative aspects of subtitle creation while increasing their daily throughput to meet demand.”- Josh Pine, chief revenue officer at XL8